Why does your company need to build and develop a brand?
- Market Differentiation: The brand differentiates the company from competitors.
- Trust and Loyalty: A strong brand builds trust and loyalty among customers.
- Increased Market Value: The brand enhances the company’s value and attractiveness to investors.
- Clear Communication: The brand helps in clearly conveying the company’s message.
- Stability and Growth: A strong brand promotes company stability and facilitates expansion.
- Influence on Purchase Decisions: A well-known brand influences customer choices.
What are the components of brand identity?
1. Brand Name: This is the name by which your business is recognized and forms the foundation of your brand identity.
2. Logo: A symbol or visual design that represents the brand and enhances its distinctiveness.
3. Color Palette: A set of specific colors consistently used across all marketing materials and communications to reinforce brand recognition.
4. Typography: The types and styles of fonts used in printed and digital materials, contributing to a unified look and feel.
5. Brand Voice: The style and tone used in communication with the audience, whether through written content or spoken language.
6. Taglines and Messaging: The phrases and statements that reflect the brand’s values and mission, helping to convey its message effectively.
7. Imagery and Graphics: The images and graphics used to enhance the visual identity and communicate the desired message.
8. Brand Guidelines: A guide that outlines how to use all elements of the brand identity correctly to ensure consistency across all platforms and materials.
These elements work together to create a strong and consistent brand identity that distinguishes your business in the market and builds a strong relationship with your target audience.
Some of the visual identity design services we provide:
– Logo design
– Business card
– letterhead
– Mailing envelope
– Folder with pocket
– Invoices and receipts
– Notebook
– Stamp
– Bills and bonds
– Roll-up
– Carton bag
– Social media page designs
– Email signature
– Exterior paintings and interior designs
– Employee uniforms and ID cards
– Company cars
– Powerpoint templates
– Brand Use Guide
– Visual identity design
addition design services
PUBLICATIONS DESIGN
- Annual Report
- Company Profile
- Catalog
- Guides
- Books
ADVERTISING DESIGN
- Infographics
- Banners and billboards
- Posters & Flyers
- Brochures
SOCIAL MEDIA DESIGN
- Post Designs
- Story Designs
- Paid Ad Designs
- Interactive Graphics
- Profile and Cover Designs
UX/UI Design
- Mobile App Design
- Website interface
- E-commerce Design
- Interactive UI Design
Check out our work
Why choose us to build and develop your brand?
Tailored Solutions
We create customized strategies that align with your specific business goals and challenges.
Maximized ROI
Our expertise ensures every dollar spent yields the highest returns, boosting your profits.
Exceptional Service
We build long-term partnerships, providing continuous support for a seamless experience.
Efficiency
We offer a comprehensive range of services, saving you time and effort by being your one-stop solution
Stronger Digital Presence
Our strategies enhance your digital footprint, helping you reach a wider audience and grow your brand.
FAQ
Branding establishes a distinct identity that sets your business apart from competitors. It builds customer loyalty, enhances perceived value, and ensures consistent communication across all platforms.
The essential elements of a brand include its name, logo, tagline, typography, color palette, and brand voice. Consistently applying these elements across all touchpoints helps create a cohesive and strong brand identity.
Tasmimart’s process involves understanding the business vision, conducting market and competitor research, defining the target audience, crafting a visual identity, developing brand messaging, and ensuring the brand is consistently implemented across all touchpoints.
1. Defining business objectives and personal identity:
This stage forms the foundation on which the brand identity design is built.
2. Conducting market and target audience research: Understanding the market and audience characteristics helps in designing a brand that aligns with the target environment and ensures its success.
3. Logo design: This is a crucial stage in brand identity design as it represents the first visual element of the product or company’s identity.
4. Developing the visual elements of the brand: This stage involves creating all the visual elements that will form the image seen by the audience and customers.
5. Unifying the visual elements: All visual elements are coordinated into a cohesive style to ensure harmony among them.
6. Including brand guidelines: Clear and detailed guidelines are provided to ensure the correct usage of the brand identity by the client.
The duration of the branding process depends on the project’s complexity. Generally, a comprehensive branding project can take anywhere from a few weeks to several months to complete.
The cost of branding services varies depending on the project’s scope and specific requirements. Tasmimart offers a custom quote tailored to the unique needs of each client after a thorough understanding of their goals.
